Meta descriptions have no impact on SEO, however they do have an impact on CTR from search results, so in general it is a good idea to set them. This Hint is a 'Potential Issue', which means that it is unlikely to be affecting the site at the moment, but should be investigated as it could cause issues in the future. Why is this Hint marked 'Potential Issue'? This Hint will trigger for any internal URL that has no meta description in the. Furthermore, this means that search engines will write the meta description for you, sometimes with pretty disastrous results (example below shows a page on our site with no meta description set.). If the meta description is missing, this represents a missed optimization opportunity.
Well written meta descriptions typically achieve a better click-through-rate. The meta description is considered important to help users quickly understand what content they can expect to find on the page, when clicking through from the search engine results page. This means that the URL in question does not have a meta description present in the HTML. In the following, we have summarized the most important points to consider when optimizing your meta descriptions for SEO and online marketing: Provide a concise and understandable description of the page content. This Hint is unlikely to be affecting the site at the moment, but should be investigated as it could cause issues in the future. Check how your meta description is displayed in search results. Site Audit will help you identify problems on the website. Configure Site Audit to crawl all of the pages that you are looking to optimize. Create a Project and run Site Audit on the website. The easiest way is to do a site search on. This Hint is of the lowest significance, and should only be addressed if there are not more serious issues which have not been handled. You can audit any website with the Site Audit tool, then find specific places to improve your descriptions and titles with On-Page SEO Checker. If youre not sure whether or not you have duplicate meta descriptions on your site, there are a few ways to check.
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